{sneakypeek}

Karl Lagerfeld launches confusing new digital store

The follies of Karl Lagerfeld (aka Mr Chanel) have enraptured us for years. His strange collaborations (who could forget his weird wine glass collab with Orrefors?), his violent disdain for women wearing sweatpants, and the endless Karl insta-updates featuring his cat, Choupette.

But here’s something we didn’t expect – Karl has just opened a new store in Paris that has an inbuilt online shopping facility. Yep, its a bricks and mortar store containing digitalised dressing rooms called ‘Karl Booths’. Shoppers will be able to try on their favourite Karl threads, photograph themselves inside these elusive Karl Booths and then share these images through their social networks. Visitors can also sign an online guestbook which is projected for the whole shop to see. And finally, shoppers can purchase their outfits online via the Karl Booths, rather than paying at a register.

Now, while we give a big high five to team Karl for trying to keep their fashion mojo relevant for the digi-age, we also have to ask the question: ‘what the hell?’. We don’t get it. Seriously, someone explain this to us.

Firstly, does this kind of shopping setup not remind you of a glorified internet cafe? Secondly, won’t our e-friends start hating us for posting gratuitous ’do I look fat in this?’ photos online? And if we have to take photos of ourselves in our dressing rooms, does this mean we have to start making an effort not to look like a slob when we go shopping?

Perhaps this is just one part of Karl’s scheme to stop women wearing sweatpants once and for all. If so, touchè, Largie.

Thoughts?

My, What an Irregular Choice You’ve Made

We’ll admit it- we had actually forgotten that brit brand Irregular Choice made clothing as well as shoes.

Maybe it’s our brain preserving its sanity by refusing to focus on too much coolness in one go. But enough left-brain Darwinist theorum. We have some fashion to sneakypeek!

Here are some snaps from the latest Irregular Choice A/W 2012 collection. And while we’re not exactly gearing up for a snowy winter, there’s no reason why we can’t still lust for the northern hemisphere’s new winter fashion.

Inspired by travels to Africa, Asia and South America, the collection features everything we ever wanted in life – a sequinned snood, a pom pom kimono and a crazy lion head hood. It hasn’t hit Irregular Choice e-store just yet, which is probably a good thing. Our Darwinist left-brain can only handle so much coolness in one night.